Today’s fashion brands are permanently urged to work on shaping their presence in the global fashion world. Extending their categories by adding footwear to their collection is a very natural step, but most brands hesitate to move because of the complexity of product and market specifications.
Our Solutions
Footwear Implementation •
Footwear Implementation •
Footwear Implementation •
Footwear Implementation •
Footwear Implementation •
Footwear Implementation •
The Implementation Process Flow
1
Shared Fact Finding
2
The Desired Outcome
3
Setup of an Incubator
3
Measure the category
5
Integration
Process
6
Footwear
Solution
Setup Sales Organization •
Setup Sales Organization •
Setup Sales Organization •
Setup Sales Organization •
Setup Sales Organization •
Setup Sales Organization •
International Sales Organization Setup
Today’s fashion brands are permanently urged to work on shaping their presence in the global fashion world. Extending their categories by adding footwear to their collection is a very natural step, but most brands hesitate to move because of the complexity of product and market specifications.
Positioning
Conducting thorough research on target markets to identify demand, trends, and competition, while also analyzing cultural and regional preferences to tailor the approach accordingly, clearly defining the niche within fashion to differentiate the brand, and identifying unique selling points.
Distribution
Defining and contacting the most valuable distribution channels, attending international trade fairs, tailoring the marketing strategies to the cultural nuances and preferences of each target market, and connecting to professional sales agencies and distribution partners.
Partnership
Training the sales team on cultural awareness by providing ongoing support, forming strategic partnerships with agents who have a deep understanding of the market, and maintaining regular sales events to gather feedback to continually refine the products and services.
Consultancy •
Consultancy •
Consultancy •
Consultancy •
Consultancy •
Consultancy •
Consultancy
Fashion companies may lack in-house expertise in certain areas, such as supply chain management, digital marketing, sustainability, or technology. We bring specialized knowledge and experience.
Innovation
and Trends
The fashion industry evolves rapidly. We can provide insights into emerging trends, technologies, and consumer preferences, helping you stay ahead of the curve.
Efficiency Improvement
We identify operational inefficiencies and provide recommendations for improvement. This may include streamlining processes, optimizing supply chains, or implementing new technologies.
Market
Expansion
When entering new markets or expanding globally, you may seek us to navigate local regulations, cultural nuances, and market trends.
Brand
Strategy
We can assist in developing or refining brand strategies, positioning, and messaging, ensuring alignment with target audiences and market demands.
Digital Transformation
With the increasing importance of e-commerce and digital presence, you may seek us to guide you through digital transformation initiatives, including online retail strategies and technology adoption.
Sustainability
and CSR
With our expertise in sustainability we can help you to develop and implement environmentally friendly practices and corporate social responsibility (CSR) initiatives.
